Privacy Policy
Colts Direct & Colts Forum Website Privacy Policy
June 15, 2007

This Privacy Policy applies to Colts Direct website located at direct.colts.com and the Colts Forum website located at www.colts.com/forums (the "Website"), which is operated by Indianapolis Colts, Inc. (collectively, the "Indianapolis Colts," "we," "our," or "us"). The Website is a social networking service that allows fans of the Indianapolis Colts football team to create unique personal profiles online in order to find and communicate with other Colts fans from around the world. The Site is only for private, non-commercial, entertainment purposes

We care deeply about online privacy. Therefore, the purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you. If you have questions or concerns regarding this Privacy Policy, you should first contact the Indianapolis Colts at issues@colts.nfl.com.

When this Privacy Policy uses the term "personally identifiable information" or "personal information," we mean information that identifies a particular individual, such as your full name, street address, telephone number or email address. When other information, such as a hobby or demographic-identifier, is associated with personal information, it also becomes personally identifiable information for the purposes of this Privacy Policy.

Please read the information below to learn more about our data collection policies and practices.

Types Of Information That May Be Collected
How Information May Be Collected
How We Use The Information Collected
With Whom The Information May Be Shared
Chat Rooms, Forums, And Message Boards
Links To Other Websites
Security
A Special Note For Parents Concerning Privacy
Your Acceptance Of The Privacy Policy and Changes to the Policy
Correcting/Updating Personal Information
Your California Privacy Rights
Questions About This Privacy Policy
TYPES OF INFORMATION THAT MAY BE COLLECTED

Information You Provide Us: In the course of using the Website, we may ask you to provide us with certain information, including contact information, such as your name, mailing address, email address, phone number; unique identifiers such as your user name; demographic information such as your age, education, occupation and gender; and financial information, such as your credit card number or similar information.

Site Usage Information: We may receive and store certain types of internet usage information whenever you visit the Website, such as your landing page, order of pages viewed, and other click stream data. See "IP Addresses and Click Stream Data" section below

Email Communications: When you open emails from us, we may receive a confirmation noting you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what communications you have opted to receive or not to receive.

Information from Other Sources: We may receive information about you from other sources and add it to the personal information we have collected. For example, we receive magazine subscription lists from the National Football League.

HOW INFORMATION MAY BE COLLECTED

Registration: In order to participate on the Website, you must complete a registration form and provide personally identifiable information; you will also be asked to choose a user name and password in order to take advantage of certain features of the Website. Registration is voluntary; however, you do have to register in order to participate on the Website. Registration requires the disclosure of certain personal information to us; however, you can control how we use that information, as set forth in the Opt In/Opt Out Offers section below

Newsletters and Website Emails: We may offer free newsletters to share information with you about the Website, about us and our affiliates and subsidiaries, or about our marketing partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Website. You do have to provide us with personal information when you sign up for a newsletter or email; however, you can control how we use that information, as set forth in the Opt In/Opt Out Offers section below. You may also cancel your free email subscription by following the instructions provided on the Website or in the newsletter or email. You may also email your instructions to newsletter@colts.com.

Contests or Sweepstakes: We periodically operate contests and sweepstakes through the Website that may require registration or the submission of personal information. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to us. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes (see the rules of each contest for details about how your personal information will be used). We may also ask your permission to allow us to publicly post some of your information on the Website, such as on a winner's page, in the event you win a contest or sweepstakes. Except as required by applicable law, we will not post your information without your permission.

In some instances, a third party advertiser or sponsor may operate or host a contest or sweepstakes on the Website, and collect your information. In those cases, where we are not the operator or host of the contest or sweepstakes, we do not collect your information and we have no control over the information collected from you. Accordingly, we urge you to review the advertiser's or sponsor's privacy policy applicable to the contest or sweepstakes before participating and providing your information to that advertiser or sponsor.

Surveys or Voting: From time-to-time we may request personally identifiable information from you in conjunction with a survey or voting poll. You do have to provide us with personal information when you participate in a survey or vote; however, you can control how we use that information, as set forth in the Opt In/Opt Out Offers section below.

Invitations from Other Users: Users of the Website can invite friends to join the Website by sending invitation emails via our automated invitation system. We store the email addresses that our users provide so that the respondents may be added to the networking list of the member sending the invitations, and also to send reminders of the invitations to the initial recipient. We do not sell these email addresses or use them to send any other communication besides invitations and invitation reminders (up to three (3) per email address). Recipients of invitations from MyColts.net may contact us directly to request the removal of their email address from our database.

Cookies: As with many websites, our Website uses a technology called "cookies." A cookie is a unique, random number that is stored in the browser on your computer. The cookie doesn't actually identify you, just the computer that is used to visit the site. Cookies automatically identify your browser to the Website whenever your computer is used to visit the Website. Cookies also let us know how many people visit the Website and where visitors go on the Website. In addition, cookies can let us know non-personally identifiable information, like what web browser is being used to access the Website. For registered users, cookies can make using the Website easier for you by saving information such as your passwords or preferences. By tracking how and when you use the Website, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Website are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Website. Cookies may also allow the Website to present to you advertising that may be of special interest to you. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Website, however, may not provide you with a personalized experience if you have disabled the use of cookies. The cookies are not tied to personal information

IP Addresses and Click-Stream Data: We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors (e.g., regarding the frequency with which our guests visit various parts of our sites). We may combine this information with personally identifiable information. Click-stream data is information collected by our computers when you request certain pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Transaction Information: If you conduct a financial transaction on our Website, such as buying tickets or official Indianapolis Colts merchandise, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and financial information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. For your protection, such information is collected and stored through encrypted means.

HOW WE USE THE INFORMATION COLLECTED

Your user profile information (including your submitted pictures and your first name or user name) are displayed to other users in order to facilitate interaction on the Website. Email addresses may be used for the purposes of inviting new friends to join MyColts.net, to add users to specific networks within the Website, and to send notifications about the Website to registered users. Users within a personal network may communicate with each other on the Website through the MyColts.net service, without disclosing their personal email addresses. However, users' full names and other personal information can be revealed on the Website at the sole discretion of the user. To facilitate searching and finding friends and acquaintances on the service, the Website allows users to opt-in to a search feature that will search all information in a user's profile, but will not disclose that profile information to other users

As applicable, the information you provide to us may also be used to:

contact you about the Website;
contact you relating to your membership or user status;
confirm or fulfill an order you have made; inform you of a prize you have won;
monitor or improve the use of the Website;
customize the advertising and content you see on the Website;
monitor compliance with the Terms of Use for the Website;
maintain website security;
enhance navigation;
send or offer you our newsletter; and
send you promotional material or special offers on behalf of our marketing partners and/or their affiliates and subsidiaries and other third parties.
You may choose not to receive these kinds of emails by opting out or changing your notification setting to "Do not send me emails."

WITH WHOM THE INFORMATION MAY BE SHARED

At times, we may share your personal information with others for various purposes. The following outlines the ways in which your information may be shared with others and the ways in which you may opt-out of having your information shared:

Agents: We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, Website analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They may have access to personally identifiable information needed to perform their functions, but may not use it for their own purposes, like sending you marketing offers about their products.

Aggregate Information: We may share aggregate information, such as demographics and Website usage statistics, with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information

Opt-In / Opt-Out Offers: When you provide us with personal information, you may be presented with the opportunity to share your personal information with third parties for various purposes, such as receiving information or special offers. An opt-in/opt-out message will ask you if you would like your information to be shared. When you allow us to share your personal information with third parties, we require third parties who have access to that information to agree to abide by our current Website privacy policy. Once the information is transferred, however, we cannot control the privacy practices of these other companies.

Third-Party Offers: Throughout the Website you may be presented with opportunities to receive special offers from third parties. By participating in these offers, you consent to allowing your information to be shared with third parties. When you allow us to share your personal information with third parties, we require third parties who have access to that information to agree to abide by our current Website privacy policy. We cannot control the privacy practices of these other companies, however, and you should review the privacy practices of such companies prior to providing your personally identifiable information.

Other Promotional Offers: We may send offers to you on behalf of our marketing partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may reply to "Unsubscribe," change your Preference Profile page, or follow instructions provided in each email or mailing.

Third-Party Ad Serving & Audience and Traffic Measurement Services: The Website may use a third party network advertiser to serve the advertisements on the Website or may use a traffic measurement service to analyze the traffic on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other Websites you have visited. Third-party ad serving enables us to target advertisements to you for products or other websites you might be interested in. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from our Website by monitoring anonymous visitor activity. Our current policy is that we do not permit the Website's advertisers, sponsors and/or traffic measurement services to set and access their own cookies on your computer.

Business Transfers: In the event that all or substantially all of our assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer. See "YOUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION OF CHANGES TO THE POLICY" section below.

Administrative or Legal Process: Your personal information may be transferred to third parties without notice to you in order to comply with applicable law, law enforcement agencies, to protect our rights, or protect the rights of other users of this website.

CHAT ROOMS, FORUMS, AND MESSAGE BOARDS

Please be aware that whenever you voluntarily post public information to chat rooms, forums, message boards or any other public forums, that information can be accessed by the public and can in turn be used by those people to send you unsolicited communications. We cannot ensure the security of any information you choose to make public in a chat room, forum or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

LINKS TO OTHER WEBSITES

You should be aware that when you are on the Website you could be directed to other Websites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Website onto a different website. This may include links from advertisers, sponsors and marketing partners who may use the Indianapolis Colts name or logo as part of a co-branding agreement. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to our Website, you should consult that website's privacy policy before providing any personal information.

SECURITY

Website users' member accounts are secured by member-created passwords. We take precautions to insure that member account information is kept private. We use reasonable measures to protect member information that is stored within our database, and we restrict access to member information to those employees who need access to perform their job functions, such as our customer service personnel and technical staff. However, please note that we cannot guarantee the security of member account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time. For additional information about the security measures we use on the Website, please contact us at issues@colts.com.

A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY

The Website is an entertainment website. We do not collect any personal information from children under the age of thirteen (13) on the Website. If in the future, we decide to collect personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consent.

The Internet offers children wonderful educational and entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the Direct Marketing Association's Web Website (www.the-dma.org) and explore the Get CyberSavvy! Program as well as the GetNetWise Website (www.getnetwise.org) to learn more about parental control tools.

YOUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION OF CHANGES TO THE POLICY

By using this Website, you signify your agreement to the terms of our Privacy Policy. We may amend this Privacy Policy at any time. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on the Website and / or send an email to users who have provided an email address. We will assume that you have given your permission for your information to be used under the terms of the new Privacy Policy, if you do not respond to our email within thirty (30) days or if you continue to use the Website thirty (30) days after a notice is posted. Please note that you should always update your personal information to provide us with a current email address.

CORRECTING/UPDATING PERSONAL INFORMATION

If your personally identifiable information changes (such as your email address or zip code), or if you no longer desire to access our Website, we will endeavor to provide a way to correct, update or remove the personal data you have provided to us. This can be done by making changes to your profile, by using an opt out message in an email, or by emailing us at issues@colts.com.

YOUR CALIFORNIA PRIVACY RIGHTS

A California privacy law that went into effect on January 1, 2005, allows California residents to obtain specific information about a business's privacy practices if it shares information with other companies for those companies' direct marketing purposes.

As explained in this privacy policy, whenever you agree to let us collect personal information about you, we will always provide you with an option to prevent this information from being shared for non-administrative purposes with third parties. You can exercise this option at any time by following the steps outlined above.

Because this website has a comprehensive privacy policy and provides you with details on how you may opt-in / opt-out of the use of your personal information by third parties for direct marketing purposes, we are not required to provide you with this information.

If you are a California resident and have questions about our compliance with this law, please send an email to copyright@colts.com

QUESTIONS ABOUT THIS PRIVACY POLICY

If you have any questions about this Privacy Policy or the privacy practices of this Website in general, please contact issues@colts.com.